Plan de mejoramiento para el hotel Caney Lodge

84 páginas y anexosEl presente trabajo de grado, es una investigación sobre el Motel Caney Lodge, ubicado en la localidad de Teusaquillo, donde se identificó la problemática asociada al hotel, en cuanto a que, no tiene bien definido el producto y servicio a ofrecer; los procesos organizacionales no se encuentran establecidos y el hotel no dispone de una adecuada gestión humana que dé soporte a su operación. Previo a una metodología cuantitativa, cualitativa, observación de campo y diagrama de árbol se realizó un diagnóstico interno y externo de la empresa identificando las debilidades, fortalezas, amenazas y oportunidades. Al conocer los resultados del diagnóstico se planteó un Plan de Mejoramiento, a través de la matriz MAFE para responder a dicha problemática por medio de objetivos, estrategias y actividades enfocadas en el desarrollo de tipo producto/servicio, gestión humana/procesos organizacionales y el posicionamiento de la marca.This degree work, is an investigation into the Caney Lodge Hotel, located in the locality of Teusaquillo, where the following problems were identified: the Hotel doesn't have well-deftned product and service offer; organizational processes are not established and the hotel doesn't have a proper human rnanagement which gives support to its operation. Prior to a quantitative, qualitative rnethodology, field observation and tree diagrarn a business interna! and externa! assessrnent was made, identifying the weaknesses, strengths, threats and opportunities. After the results of the diagnosis was raised a Plan of improvement, through the matrix MAFE to respond to such problems through objectives, strategies and activities focused on the development of producVservice type, human resources managernentlorganiational prosses and brand positioning.Administrador(a) de Empresas Turísticas y HotelerasPregrad

Cuadernos Hispanoamericanos: Número 33-34 - septiembre - octubre1952

Copia digital. Alicante : Biblioteca Virtual Miguel de Cervantes, 200

La protección de las indicaciones geográficas en el comercio internacional: recepción y efectividad en el ordenamiento jurídico puertorriqueño

The study about the reception of international obligations concerning the protection of geographical indications and its effectiveness in the Commonwealth of Puerto Rico is particularly relevant from a legal and economic development perspective. Geographical indications have become noteworthy in recent years due to their inclusion in a treaty that binds the practical entirety of the international community. Prior to that event, their regulation lacked international consensus and received an uneven treatment in different jurisdictions, which provides an opportunity to analyze the integration of the resultant obligations in Puerto Rico’s legal system and the limits that its political relationship with the United States imposes upon the possibilities of the effective protection of geographical of Puerto Rican indications in international trade. The economic potential of geographical indications can be significant, in view of their application to coffee and rum, two products of substantial importance to the local economy. Considering that geographical indications have no presence in Puerto Rico’s legal system, as they are not even defined, the recent discussions regarding two legislative bills about Puerto Rican appellations of origin confirm the importance of the study. Time is of the essence, because as other jurisdictions continue to claim protection of their products, unprotected products will miss the opportunity of being among the products distinguished by their quality and geographical origin..

La protección de las indicaciones geográficas en el comercio internacional: recepción y efectividad en el ordenamiento jurídico puertorriqueño

Tesis inédita de la Universidad Complutense de Madrid, Facultad de Derecho, Departamento de Derecho Internacional Público y de Derecho Internacional Privado, leída el 04-12-2015The study about the reception of international obligations concerning the protection of geographical indications and its effectiveness in the Commonwealth of Puerto Rico is particularly relevant from a legal and economic development perspective. Geographical indications have become noteworthy in recent years due to their inclusion in a treaty that binds the practical entirety of the international community. Prior to that event, their regulation lacked international consensus and received an uneven treatment in different jurisdictions, which provides an opportunity to analyze the integration of the resultant obligations in Puerto Rico’s legal system and the limits that its political relationship with the United States imposes upon the possibilities of the effective protection of geographical of Puerto Rican indications in international trade. The economic potential of geographical indications can be significant, in view of their application to coffee and rum, two products of substantial importance to the local economy. Considering that geographical indications have no presence in Puerto Rico’s legal system, as they are not even defined, the recent discussions regarding two legislative bills about Puerto Rican appellations of origin confirm the importance of the study. Time is of the essence, because as other jurisdictions continue to claim protection of their products, unprotected products will miss the opportunity of being among the products distinguished by their quality and geographical origin...Depto. de Derecho Internacional, Eclesiástico y Filosofía del DerechoFac. de DerechoTRUEunpu